Rajan Desai.

The principal who opened the doors in 2001 — and is still on the floor every morning before nine.

Founding partner Pioneer Financial Services → Carecay 25 years on the floor

A letter, not a brochure.

I started in this trade in 2001 — first with Pioneer Financial Services, then as Carecay. Twenty-five years on, I'm still on the floor every morning before nine, with the same belief I opened the doors with.

A car is bought once. The relationship around it is renewed every time it leaves the driveway and every time it comes back. That is why we never built a single-brand showroom. We built a house.

“ A car is sold once. The trust behind it is earned every visit after — that is the part of this trade that has never changed, and the part we never stop working at.”

Fourteen brand partners, and a desk that sources the rest. A workshop on the same floor as the sales desk. A detailing studio that sees the cars we sell every month. A finance bench that has watched the same families go from first car to family car to third. Three Ahmedabad locations. Same names. Same standard.

If you've come to Carecay before — thank you. The chai is still on the desk. If you're meeting us here for the first time — walk in. Ask for me by name. The door is open seven days.

R. Desai Founding partner · since 2001 · Ahmedabad

Three things that don't change.

Every department changes shape over twenty-five years. The way we think about people doesn't.

01

The relationship doesn't end at the handover.

It starts there. Every service, every visit, every phone call on a Sunday morning — that's the relationship we're in the business of keeping.

02

One name above the door.

Not a chain, not a franchise, not a phone tree. Three doors, one phone number, one duty partner on every enquiry — always a person, never a portal.

03

Spec'd right, not sold loud.

The right car for the customer — even when it isn't the most expensive one. Especially then. We'd rather lose a margin than lose a relationship.

04

Our belief.

Businesses don't scale with people alone; they scale with systems. Every process at Carecay — from the first enquiry to post-delivery service — is defined, tracked and measured on our in-house platform, Carecay Suite. That is how we keep the promise of speed and clarity to every customer, whether they are buying their first hatchback or their third luxury sedan.

Carecay Cars Pvt. Ltd. — New car sales, insurance and finance

Carecay Pvt. Ltd. — Used cars, ceramic coating, detailing and workshop

Behind every handover.

Twenty-five years of being on the floor — at handovers, at the workshop bench, at the detailing studio, at the finance desk and at every delivery in between.

№ 01 · The handoverAt every set of keys that leaves the floor.
№ 02 · The benchWorkshop, six days a week.
№ 03 · The studioDaylight bay, ceramic coating and correction.
№ 04 · The deskFinance, structured across one desk.

Pioneer to Carecay · our journey.

The dates and decisions that shaped the house. Scroll the rail — or drag it.

2001

Started in the automobile business with Pioneer Financial Services

2010

Pioneer Finmart established; expansion through Rajcad Automark and Pioneer Automotive

2021

Carecay Pvt. Ltd. launched: used cars, ceramic and workshop

2022

Carecay Cars Pvt. Ltd. launched: new cars, insurance and finance

Today

114 people, 7 departments, one integrated ecosystem

114 people. Seven departments.

The founder, the owner desk and the partners running every bench in between. None of them absentee — all of them on the floor, every week, the same names you'll meet when you walk in.

№ 01 · Founder & Director

Rajan Desai

An entrepreneur with 25 years in the automobile industry, Rajan built Carecay on the conviction that speed, systems and trust are what customers actually pay for. Known for sharp execution and a process-driven approach, he leads a high-performance organisation where every requirement, from entry-level to luxury, is handled with the same precision. A family-driven leader, he works alongside his wife, who is also a director in the group, while grooming the next generation as his son Kavan steps into the business.

№ 02 · Accounts · HOD

Ripal Desai

Heads accounts across the house — loan foreclosures, NOC settlements and the same-day transfer into your account when you sell us a car all clear through this desk.

№ 03 · Director of finance

Maulin Desai

Eleven lenders, one signature on every approval. Runs the finance desk — and the insurance bench beside it — so loan and cover are structured in one sitting.

№ 04 · New car desk

Anand Shah

Spec-to-delivery on the new-car floor. Two-stage PDI, plates already mounted, full paperwork in your hand at the handover.

№ 05 · Sales floor

Jinal Shah

Walks you through every configuration — at your home if that's more convenient than the showroom.

№ 06 · Trade-in desk

Ranjitsinh Shaktawat

Values your current car on the same desk that prices the next one. No waiting, no callbacks.

№ 07 · Configurator

Rishit Pandya

Paint, upholstery, option packs — walks every configuration through with you, and keeps the brochure library current for every brand on the desk.

№ 08 · Used cars

Ritesh Shah

Every certified car at Carecay carries his sign-off. 161 inspection points, no shortcuts.

№ 09 · Detailing studio

Rohan Mehta

Coatings, correction and PPF — the studio is built around one dedicated principal, daylight polishing bays and real manufacturer warranties.

№ 10 · Workshop

Ronak Mehta

Service principal on the workshop floor. Engine, transmission, brakes and suspension — same hands on your car every single visit.

№ 11 · Sales floor

Dhaval Shah

The face of the new-car desk. Knows every variant, every option pack and every wait time across all fourteen brands.

№ 12 · Workshop bench

Jaimin Shah

Senior technician on the bench every day — diagnostics, driveability and the intermittent faults other workshops give up on.

№ 13 · Showroom

Marut Dandawala

Showroom principal — first walk-in to final handover, on the floor seven days a week.

№ 14 · Sales floor

Ravindra Chavda

Test drives, configuration, paperwork — guiding the customer from first interest all the way to delivery.

№ 15 · Used cars

Kalpesh Joshi

Sources every car on the used-car floor. Single-owner, fully stamped, no auctions, no surprises.

Asked, answered.

The questions we hear at the door, on the phone and across the finance desk — answered in plain, honest language.

№ 01 Are you an authorised dealer — or a broker?

A house, not a broker. Fourteen brand partners sit on our own floor, and the new-car desk sources any other brand sold in India — you deal with Carecay from the first quote to the handover, never a referral desk.

№ 02 Do you service cars you didn't sell us?

Yes — and a significant share of our workshop floor is exactly that. Seven bays, OEM-matched paint codes, brand-specific diagnostic tools.

№ 03 What does a certified used car at Carecay mean?

Every certified car passes a 161-point inspection on the same lifts we use for new-car PDI. Single-owner, fully service-stamped, clear ownership history.

№ 04 How does finance work — and how fast?

Eleven lenders at one desk on the showroom floor. Your file goes to several lenders in parallel, so most approvals land the same day — salaried profiles with a clean CIBIL score are usually the quickest.

№ 05 Detailing & ceramic — does the warranty actually hold?

Two-stage correction under daylight bays, brand-registered coatings, PPF cut on-site. Carecay countersigns every warranty — not just the coating brand.

№ 06 Do you handle RC transfer, insurance and the paperwork?

Start to finish, at the owner desk. RC transfers, hypothecation removal, claim assistance — everything handled on-site.

№ 07 EVs — do you actually service them?

Yes. Electric cars have been on the bench since 2022 — battery health checks, EV-specific diagnostics and the high-voltage safety procedures that go with them. Tell us the model when you book.

№ 08 Where are you, and when can I walk in?

Three locations across Ahmedabad — Navrangpura, Mumatpura on S.G. Highway, and Vastral on the Ring Road. Open seven days, 09:30 to 20:00. No appointment needed for the showroom floor.

Have a question we missed? Write to the duty partner — answered the same day.

Come meet the house.

Three locations across Ahmedabad — Navrangpura, Mumatpura (S.G. Highway) and Vastral (Ring Road). Open seven days, 09:30 to 20:00. Ask for the duty partner by name.

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